The Plains Nutrition Council was formed in 1970
The Council is an educational and professional organization for persons who work and serve as livestock feeding nutritionists, nutrition consultants, research scientists and educators in livestock science. The goal of the Council is to enable its members to more effectively cooperate with each other and to serve the livestock feeding industry more successfully. The Council provides a forum for study, discussion, and promulgation of current research in the field, as well as opportunity for study and evaluation of new product applications from industry and research sectors. Joint efforts with related organizations in chemistry, engineering, veterinary medicine, and other groups allied to the livestock industry are encouraged.
Dr. Jenny Jennings
Dr. Jenny Jennings recently started as a Staff Nutritionist for Five Rivers Cattle Feeding. She was the Texas A&M AgriLife Research Project Leader for the Texas A&M AgriLife Research/USDA-ARS Research Feedlot and Metabolism Laboratory in Bushland, TX. She is an adjunct faculty member of West Texas A&M University Department of Agricultural Science. Jennings is also a member of the American Registry of Professional Animal Scientists and American Society of Animal Scientists. Jenny resides in Amarillo, TX with her husband Tracy and sons Tyler and Connor.
1st Vice President
Dr. Casey Lee Maxwell
2nd Vice President
Dr. Casey Lee Maxwell was born and raised on a commercial cow-calf operation in Stinnett, TX. Casey received a B. S. degree in Animal Science from Oklahoma State University in 2007. In 2010, Casey received a M. S. in Animal Science from West Texas A&M University and completed a Ph. D. in Animal Science at Oklahoma State University in May 2014.
Casey recently started with Cactus Feeders as Operations Analyst. Casey was with Elanco Animal Health for 5 years. His initial role was as a Technical Consultant responsible for technical support of Elanco’s entire feedlot portfolio. Casey was integrally involved in post approval research relative to liver abscess in beef and Holstein cattle. For the past year, Casey had led the Feedyard Technical Team within Elanco’s food animal business. Casey is a member of the American Society of Animal Science, the American Registry of Professional Animal Scientists, and the Plains Nutrition Council. Casey and his wife Marsh live in Canyon Texas and have two sons, Mason and Myles.
Wade T. Nichols, Ph.D., PAS
Wade T. Nichols, Ph.D., is Senior Technical Services Manager for Merck Animal Health, one of the world’s leading animal-health companies dedicated to the development, production and marketing of innovative, high-quality, animal-health products. Dr. Nichols’ key areas of focus are in field trial research, growth physiology, nutrition, meat science issues, anabolic technology, feed-grade products, and economic and management issues in the U.S. cattle industry.
Dr. Nichols has helped develop and implement several business-management programs for cattle producers, such as the Feedyard Performance Audit. This program uses Variance Ratio for true and accurate performance assessments that are superior
to other cattle performance programs. He also played an integral part in the development and launch of the Feedlot and Stocker Economic Analysis Tool, two computer-based programs designed to help project the economic impact of management changes, allowing producers to make informed, knowledgeable decisions rather than educated guesses about their business.
Dr. Nichols has authored 2 book chapters, authored or co-authored 48 refereed Journal Articles, 52 refereed Abstracts, 58 Research Bulletins and Technical Reports, 13 popular press articles, 4 proceedings papers, and has had numerous speaking
Dr. Nichols has been in the pharmaceutical business since 1991. In the past, he has also worked in a feedyard, a packing plant, a feed company, an auction yard and on several cattle ranches. Dr. Nichols had a little fun in his previous life before getting
serious about his education. In addition to all the employment history he also played a little college football and even wrestled one year, rodeoed throughout high school and college, and eventually earned his PRCA card. He received his bachelor of science
degree in animal science and master’s in nutrition from Oregon State University and his doctorate in nutrition/growth physiology from Texas A&M University.
Dr. Nichols is married to Dr. Heidi Brady who is a professor in the Animal Science Dept. at Texas Tech University. They have two sons, Mark and Ty, and have three grandchildren, Mason, Angelina, and Mathew.
Dr. Ted McCollum